The ideal candidate will have experience in designing graphics for digital and print mediums, including packaging, illustrations, and more. The candidate should be proficient in CorelDRAW, Adobe Illustrator, and other design tools

Job Summary: We are seeking a dynamic and creative Digital Ads & Social Media Specialist to manage and optimize paid advertising campaigns on Google Ads, Facebook, and Instagram, as well as design and post engaging content for our social platforms. The ideal candidate has both analytical and creative skills, with a strong grasp of performance marketing and a flair for content creation. Key Responsibilities: Google Ads: • Set up, manage, and optimize Google Search, Display, Shopping, and YouTube ad campaigns. • Conduct keyword research, competitor analysis, and audience targeting. • Monitor ad performance and adjust bids, keywords, and creatives for optimal ROI. • Track conversions using Google Analytics, Tag Manager, and UTM tagging. • Generate detailed performance reports and suggest improvements. Facebook & Instagram (Meta): • Plan and run paid ad campaigns for Facebook and Instagram (traffic, engagement, leads, conversions). • Create and schedule organic posts with relevant content and creatives. • Write compelling ad and post copy, and coordinate visuals with the design team (or create basic designs if needed). • A/B test creatives and audience segments to improve performance. • Manage comment moderation and engage with the community when needed. Required Skills & Qualifications: • 1 to 3 years of experience in Google Ads and Meta Ads Manager (Facebook/Instagram). • Proficiency with Google Ads, Google Analytics, Meta Business Suite, and ad reporting tools. • Strong understanding of audience targeting, conversion tracking, and campaign optimization.

Key Responsibilities: GST Filing & Compliance : Ensure accurate and timely filing of GST returns (GSTR-1, GSTR-3B, etc.). Reconcile GST-related accounts and review all input/output tax credit claims. Maintain up-to-date knowledge of GST laws and regulations and advise the company on compliance. ESI (Employees State Insurance) and PF (Provident Fund) : Oversee ESI and PF-related contributions, ensuring compliance with legal and company requirements. Prepare and submit ESI and PF reports on a monthly/quarterly basis. Ensure timely payment and filing of ESI and PF returns. Handle ESI and PF audits and maintain proper records for all employee benefits. Financial Statement Preparation : Prepare and finalize the balance sheet, profit & loss statement, and other financial reports. Review general ledger entries for accuracy and resolve discrepancies. Conduct month-end and year-end closing procedures. Accounts Reconciliation : Perform reconciliation of bank accounts, supplier/vendor accounts, and other general ledger accounts. Ensure all discrepancies are identified, investigated, and resolved. Taxation & Reporting : Ensure compliance with income tax laws, including tax provisions, filings, and audits. Assist with income tax returns and other related filings as required. Salaries & Payroll : Oversee the payroll process, ensuring correct and timely payment of salaries, including tax and benefits deductions. Financial Analysis : Assist in budgeting and forecasting processes. Provide insights into the company’s financial performance by analyzing accounting data. Internal Controls : Monitor internal controls over financial reporting and ensure adherence to accounting standards and policies. Assist with external and internal audits, ensuring all audit requirements are met. Required Skills and Qualifications : Bachelor's degree in Accounting, Finance, or a related field. A Master's degree or professional certification (e.g., CA, CMA, CPA) is a plus. Proven experience (5+ years) in accounting, with at least 2 years in a senior accountant role. Strong knowledge of GST, ESI, PF, and other statutory compliance requirements. Proficiency in accounting software (e.g., Tally, QuickBooks, SAP, etc.) and MS Excel. Excellent knowledge of accounting principles, financial reporting, and taxation. Strong attention to detail, analytical thinking, and problem-solving skills. Ability to handle confidential information with integrity. Strong organizational skills and the ability to manage multiple tasks and deadlines.