Google Ads Expert

As a skilled Google Ads Expert, your role will involve managing, optimizing, and scaling paid advertising campaigns across Google Search, Display, Shopping, and YouTube. Your focus should be on delivering strong ROI by being results-driven and analytical. Key Responsibilities: - Plan, create, and manage Google Ads campaigns across various platforms like Search, Display, Video, Shopping, and App. - Conduct keyword research, competitor analysis, and audience targeting to enhance campaign performance. - Craft compelling ad copies and optimize creatives to ensure maximum engagement with the target audience. - Monitor daily campaign performance, analyze data, and implement data-driven optimizations to improve results. - Set up and manage conversion tracking, remarketing lists, and audience segmentation to enhance targeting strategies. - Generate detailed performance reports containing valuable insights and improvement strategies for campaign enhancement. - Stay informed and updated on Google Ads policies, updates, and industry trends to adapt strategies accordingly. Required Skills: - Demonstrated expertise in Google Ads, Google Analytics, Tag Manager, and Data Studio for effective campaign management. - Profound understanding of metrics like CPC, CPM, CPA, ROAS, and various bidding strategies for optimizing campaign performance. - Proven track record in budget management and ROI optimization to achieve desired outcomes. - Possess an analytical mindset with robust problem-solving skills to address challenges effectively. - Excellent communication and reporting abilities to convey insights and strategies efficiently to stakeholders.,