Google Ads

Google Ads Specialist

foreign clients

execute

Key Responsibilities

Google Ads (Core Focus)

• Plan, set up, and optimise campaigns across

  Search, Display, Video, and Performance Max

  .
• Must understand the

  full technicalities

  of Google Ads:
• Keywords, match types, bidding
• Quality score
• Conversion tracking
• Audience targeting
• Landing page connection
• Monitor campaigns daily and make required

  optimisation changes

  .
• Adjust budgets, keywords, ad copies, targeting, extensions, placements, and negatives.
• Provide clear explanations and

  answer client questions

  confidently.
• Perform A/B testing for ad copies, landing pages, and creatives.
• Generate ideas for improving CTR, conversions, and ROI.
• Work closely with the team to implement ad-related creative ideas or landing page improvements.

Client Understanding & Communication

• Must have handled

  international clients

  before.
• Should understand each client's business clearly:
• What they DO offer
• What they DON'T offer
• Their audience and ideal customer
• Communicate campaign updates, insights, and changes in a clear and professional manner.
• Handle client requests and translate them into actionable optimisations.

Required Skills & Qualifications

• Minimum

  3 years of experience exclusively in Google Ads

  .
• Strong communication skills both written and spoken (mandatory).
• Ability to manage multiple accounts and high-budget campaigns.
• Strong hands-on experience with:
• Google Ads Manager
• Google Analytics / GA4
• Google Tag Manager (basic knowledge of tags & conversions)
• Problem-solving and analytical thinking.
• Ability to work efficiently and deliver accurate results quickly.