General Manager Marketing & CRM

As the General Manager of Marketing & CRM, located in Chandigarh, you will report directly to the Managing Director and play a crucial role in shaping the vision and direction of all branding, marketing, and customer relationship initiatives within the company. Your strategic leadership will guide a team in executing these initiatives, emphasizing strategic decision-making, planning, and overseeing high-level implementation. Your main responsibilities will include developing and leading the overall marketing and CRM strategy to align with the company's long-term goals. You will define key marketing objectives and strategies to enhance brand positioning and customer loyalty across all channels. Ensuring brand consistency and integrity across digital and offline platforms will be vital, as you guide the brand strategy, messaging, and creative direction. Building strategic relationships with media, influencers, and external partners will be necessary to maintain a strong public presence for the brand. Leading the creation of market-specific assets on various platforms to maximize the brand's reach and resonance with different customer segments is also a key component of your role. You will oversee strategic market research, analyzing market trends, competitor activity, and customer behavior. Defining and implementing a comprehensive CRM strategy for new customer acquisition and driving customer retention, satisfaction, and loyalty will be critical. Analyzing data and creating customer-centric strategies to ensure a seamless customer journey across all touchpoints will also be part of your responsibilities. Mentoring and leading the marketing and CRM teams to align with organizational goals and working closely with the sales team to align marketing strategies with sales objectives are essential tasks. You will establish and oversee marketing and CRM budgets, ensuring strategic resource allocation while maintaining the company's agility and innovation in customer engagement and brand management. Your technical competencies should include expertise in customer lifecycle management, journey mapping, brand strategy, creative direction, public relations, and stakeholder management. Additionally, your behavioral competencies should encompass leadership, team development, strategic vision, collaboration, cross-functional leadership, adaptability, and agility. To qualify for this role, you should have over 15 years of industry experience, including at least 6 years in a strategic marketing and CRM leadership role, preferably in luxury goods, hospitality, or retail sectors. Strong leadership skills, a deep understanding of digital marketing, CRM platforms, and customer data analytics, as well as a postgraduate degree in Business Administration, Marketing, or related fields, are highly desired.,