Freelance Copywriter

Job Overview

We’re looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture & Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.

Key Responsibilities

1. Brand & Marketing Copy

• Create compelling copy for:
• Websites & landing pages
• Social media posts & carousels
• Emailers, WhatsApp campaigns & SMS
• Brochures, pitch decks & brand collateral
• Translate complex offerings into clear, engaging, and benefit-driven messaging

2. Performance & Ad Copy

• Write high-converting copy for:
• Meta Ads (Primary text, headlines, CTAs)
• Craft hooks, angles, and variants for A/B testing
• Align copy with funnel stages: awareness, consideration, conversion

3. Industry-Specific Content

• Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging
• Fintech: Trust-led, compliance-aware, clarity-first communication
• EdTech: Outcome-driven, aspirational yet credible storytelling
• Interiors & Architecture: Design-led, experiential, and premium-toned copy

4. SEO & Website Content

• Write SEO-optimized content with:
• Clear keyword intent
• Structured headings
• Natural readability
• Collaborate with SEO and performance teams for content alignment

5. Collaboration & Execution

• Work closely with designers, performance marketers, and account managers
• Understand briefs, ask the right questions, and deliver on timelines
• Iterate copy based on performance data and feedback

Good to Have (Bonus Skills)

• Experience in a digital marketing or creative agency
• Understanding of CRM, WhatsApp marketing, or automation flows
• Ability to write short-form video scripts or reels
• Familiarity with AI-assisted writing tools (without sounding robotic)

What We Value

• Clear thinking over fancy words
• Strategy-first writing
• Accountability for output and impact
• Willingness to learn and adapt across industries

Job Type: Contractual / Temporary
Contract length: 12 months

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person