Freelace Part-time SEO + PPC Specialist (Remote - Female)

Role: SEO+ PPC Consultant (For Lead Generation - Remote / Work from Home

Purpose of The role :

• Generate B2B Lead Generation for IT Services & for other financial services
• We are hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If you've run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domains
• You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential.

Our Offerings

• B2B
• IT & NON IT Contract Staffing
• Zoho Products
• B2B/B2C - Financial Services: Home Loan & General Insurance

Roles & Responsibilities:

PPC:

• Paid Marketing:
• Run lead-gen and awareness campaigns on Google, Meta, and LinkedIn
• Set up ad structures, ad groups, creatives, A/B tests, and retargeting funnels
• Maintain budget pacing and monitor KPIs like CPA, ROAS, and CTR
• Track conversions using UTM parameters, GA4, GTM, and platform pixels

SEO:

• Conduct audits, keyword mapping, meta & content optimization
• Build and track backlinks (internal + external)
• Improve page load speed, on-page SEO health, and ranking on key terms
• Work closely with content and dev teams for execution

Desired Skills:

• Experience with LinkedIn Ads
• Landing page funnel strategy (with design/development teams)
• A/B testing and ad copy optimization
• Hands-on with Looker Studio (Google Data Studio) for dashboards
• Knowledge of page speed optimization, Core Web Vitals
• Exposure to retargeting and remarketing flows
• Knowledge of B2B SaaS or service-based campaign structure

Mandatory Skills:

• Hands-on experience with Google Ads and Meta Ads
• SEO execution: keyword mapping, on-page optimization
• Performance tracking with GA4 and Google Tag Manager (GTM)
• UTM parameter setup and conversion tracking
• Experience running campaigns across multiple products
• Strong reporting and analysis in Excel or Google Sheets
• Experience with SEMrush, Ahrefs, or similar SEO tools

Desired Qualification:

• 2- 3 years of hands-on experience with both PPC (Google/META/LinkedIn) and SEO
• Ready to work as freelancer
• Ability to manage multiple products and campaigns simultaneously
• Solid understanding of landing page funnels, quality score, and A/B testing
• Proficient in GA4, GTM, and keyword tools like SEMrush or Ahrefs
• Strong Excel/Sheets skills for reporting and dashboards
• Familiarity with B2B campaigns is a big plus