Field Marketing Executive

Role of a Field Marketing Executive (FMCG Chips & Mixtures)

• Visit retail shops, distributors, and wholesalers to promote chips and mixtures.
• Ensure product placement on shelves and racks for maximum visibility.
• Convince shopkeepers to stock products and maintain adequate inventory.
• Achieve sales targets in the assigned territory.

2. Product Visibility & Merchandising

• Install POS (Point of Sale) materials like posters, danglers, wobblers, and banners.
• Ensure products are displayed attractively in outlets.
• Monitor and maintain FIFO (First In, First Out) to avoid expired stock.

3. Brand Promotion & Awareness

• Conduct sampling activities to introduce products to customers.
• Organize small promotional events (in stores, markets, schools, or fairs).
• Collect consumer feedback and report it to the management team.

4. Distributor & Retailer Relationship

• Build and maintain strong relationships with retailers, distributors, and stockists.
• Resolve product-related issues (stock shortages, damages, or returns).
• Ensure timely supply of products to retailers.

5. Competitor Analysis

• Track competitor brands pricing, schemes, offers, and visibility.
• Suggest new strategies to management to counter competition.

6. Reporting & Data Collection

• Prepare daily/weekly sales and visit reports.
• Share market insights, consumer preferences, and sales data.
• Monitor sales performance in assigned routes/territories.

7. Marketing Campaign Execution

• Support in executing local campaigns, roadshows, and activations.
• Distribute free samples, coupons, or offers to attract customers.
• Collect leads for bulk sales (canteens, schools, events).

Skills Required

• Strong communication & persuasion skills.
• Basic knowledge of FMCG distribution network.
• Negotiation & relationship-building ability.
• Market research and competitor tracking.
• Self-motivated, target-driven, and ready to travel.