1. Brand Awareness Drive brand visibility through Farmina Blue Weeks and other key campaigns. Generate high-quality leads via Google and Meta platforms. Execute and optimise lead-generation campaigns through Amazon DSP. 2. Brand Consideration Improve Product Glance Views (PGV) on Amazon to increase product discovery and interest. Enhance Click-Through Rates (CTR) across Google and Meta campaigns to strengthen engagement. Lead product ranking improvement initiatives for key SKUs 3. Brand Conversion Achieve monthly performance marketing targets across channels. Drive new customer acquisition and retain repeat customers on Amazon through optimized performance strategies. 4. Budget Management Ensure strict adherence to allocated budgets, maintaining cost-efficiency and ROI across all marketing activities.
1. Key Account Management Manage key accounts, including HUFT, Just Dogs, Vetic, Petsy, Loyal Pet Zone, and others. Develop and nurture strong relationships with key account partners to drive growth and profitability. 2. Revenue Growth & Profitability Drive revenue growth and profitability through strategic sales solutions, data analytics, and channel partner alliances. Achieve rapid revenue growth upon onboarding new partners. 3.Business Operations & Budgeting Oversee profit center operations to meet sales and revenue targets. Manage the profit center budget for operational and business development activities. 4. Market Strategy and Analysis Implement effective sales and marketing strategies to enhance the client experience. Identify and target new market segments and customer groups through market segmentation and penetration strategies. Ensure partner viability by delivering a healthy return on investment (ROI).