Executive / Senior Executive - Digital Marketing

Only candidates who can travel to Andheri East should apply.

Only candidates who are able to commute to Andheri East should apply.

Rajiv Plastic Industries

Location:

Key Responsibilities:

• Plan, execute, and monitor the company's digital presence across social media platforms.
• Demonstrate strong proficiency in front-end technologies such as HTML5, CSS3, Bootstrap, JavaScript, jQuery, and PHP.
• Ensure consistent visual appearance and user experience by addressing CSS compatibility and styling issues across various platforms and browsers.
• Identify, troubleshoot, and resolve website coding issues to improve search engine optimization (SEO) performance.
• Develop and maintain responsive website designs.
• Build and manage email databases for lead generation and outreach campaigns.
• Design creative content for social media platforms, including Facebook, Instagram, and LinkedIn.
• Execute on-page and off-page SEO activities to improve rankings and organic reach.
• Create visually appealing product branding materials using Adobe Photoshop or Canva.
• Produce and optimize video content for YouTube, including YouTube SEO strategies.
• Drive organic lead generation through Facebook and email marketing platforms like Mailchimp.
• Utilize tools like Google Analytics and SEMrush to analyze audience behavior and improve campaign performance.

• Manage email marketing campaigns via Mailchimp.
• Handle WhatsApp broadcasting for customer outreach and engagement.
• Manage WordPress blog section and resolve technical issues when required.
• Leverage AI tools such as ChatGPT, Midjourney, Grammarly, and other emerging platforms for content creation, automation, analytics, and optimization tasks as needed.

Requirements and Skills:

• Proven experience as a Digital Marketing Executive or a similar role in a B2B environment.
• Solid understanding of digital marketing concepts, trends, and best practices.
• Proficiency in SEO, content creation, website management, and analytics tools.
• Strong communication and interpersonal skills.
• Ability to effectively use AI tools to enhance productivity, creativity, and marketing performance.
• A passion for marketing and technology, with a proactive and innovative approach to campaign strategies.

About the Role: