Engagement and Conversion Specialist

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Purpose of the Role

The Engagement & Conversion Specialist will play a crucial role in guiding prospective students through the admissions process while ensuring high engagement and conversion rates from inquiry to enrolment.

Working on behalf of Acumen's strategic university partners, the role is responsible for providing a seamless and high-quality applicant experience by conducting phone consultations, application screenings, and follow-ups to support students in their journey.

This role requires exceptional communication skills, the ability to manage leads effectively, and moderate proficiency in Excel for data tracking and reporting. The candidate must also ensure compliance with university policies, admission procedures, and service-level agreements while maintaining a student-first approach.

Key Responsibilities

1. Student Engagement & Conversion

• Conduct phone consultations with prospective students to understand their academic backgrounds, interests, and study abroad goals.
• Research and provide detailed information on university USPs, courses, scholarships, and eligibility criteria to align with students profiles.
• Address queries regarding application processes, admissions requirements, scholarships, and university policies.
• Build rapport with students and implement structured follow-ups to ensure they progress through the application and deposit stages.
• Track and chase document submissions post-application to facilitate smooth admissions processing.
• Utilize persuasion and negotiation skills to convert students at different stages of the recruitment funnel.

2. Admissions Operations & Application Screening

• Conduct initial checks on applications to verify eligibility, including minimum entry requirements, academic transcripts, English language documents, and supporting materials such as Letters of Recommendation (LORs), Statements of Purpose (SOPs), and passports.