Email & Social Media Marketing

Dear Candidates,Greetings from Medivision Infomedia Pvt. Ltd.

We have an urgent opening for

Email & Social Media Marketing profile

at Chembur (Mumbai).

Company Description

About Us

For over twenty years, we've led the way in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, specializing in healthcare and allied services. Our extensive experience and deep understanding of the healthcare sector's unique needs have made us a trusted partner in organizing outstanding healthcare-focused events. From conventions to symposia, our track record demonstrates our ability to deliver engaging and impactful experiences tailored to healthcare professionals, researchers, pharmaceutical companies, and industry stakeholders.What sets us apart is our profound understanding of the healthcare landscape, honed over two decades. Staying updated on the latest advancements, trends, and regulations enables us to curate relevant and insightful event experiences, facilitating knowledge exchange, networking, and collaboration. Working closely with leading medical associations, hospitals, pharmaceutical companies, and healthcare-focused NGOs, we meticulously tailor every aspect of our events to align with their objectives, ensuring precision and professionalism in venue selection, speaker acquisition, program design, and logistical management. This commitment to excellence, coupled with our customer-centric approach, has earned us the trust and loyalty of key players in the healthcare industry, further cementing our position as a premier MICE agency dedicated to maximizing the impact of every event we undertake.

Role Description

1.

Objective

To develop, execute, and optimize email marketing campaigns and social media strategiesthat enhance brand visibility, audience engagement, and lead generation for all events, promotions, and agency initiatives.2.

Key Responsibilities

A. Email Marketing* Develop and execute end-to-end email campaigns for upcoming events, newsletters,and announcements.* Create compelling email content, including subject lines, copy, and visuals alignedwith brand tone and event goals.* Manage and segment email databases to target specific audiences effectively.* Design and schedule email campaigns using tools such as Mailchimp, HubSpot, or similar platforms.* Track and analyze email performance metrics (open rates, CTR, conversions) andprovide actionable insights.* Ensure all campaigns comply with data protection and anti-spam regulations.* Coordinate with event and design teams to ensure timely delivery of email materialsand updates.B.

Social Media Manageme

nt* Plan, create, and schedule posts across platforms (Instagram, LinkedIn, Facebook, X,YouTube, etc.) for ongoing and upcoming events.* Develop monthly content calendars aligned with the agency's marketing strategy andevent calendar.* Collaborate with design and event teams to generate creative, engaging content(images, reels, videos, testimonials, etc.).* Monitor and respond to audience interactions, comments, and messages promptly.* Track performance analytics (engagement rate, reach, follower growth) and suggestimprovements.* Stay updated on social media trends, hashtags, and platform updates relevant to eventsand experiential marketing.C.

Event-Specific Promotions

* Drive pre-event buzz through targeted campaigns on email and social platforms.* Support live event coverage through real-time posts, stories, and updates.* Manage post-event content rollouts, including highlights, thank-you posts, and recapcampaigns.D.

Reporting & Strategy

* Maintain a monthly performance report covering both email and social metrics.* Provide insights and recommendations to improve audience engagement andcampaign ROI.* Contribute creative ideas for upcoming campaigns and audience engagementstrategies.3.

Deliverables

* Monthly content and email calendar.* Minimum of [X] email campaigns per event/month.* Weekly social media content plan and posting schedule.* Monthly analytics report and performance summary.4.

Skills & Tools

* Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Sendinblue).*

Candidate should have min experience of 3-7 years.* Salary range is between 25k to 35kpm.

* candidates should be travel to Chembur (Mumbai)* Strong command over social media management tools (e.g., Meta Business Suite,Hootsuite, Buffer).* Basic design skills using Canva or Adobe tools.* Excellent communication and copywriting skills.* Data-driven approach with ability to interpret insights and trends.5.

Reporting & Collaboration

* Reports to: Marketing Manager / Director of Events* Works closely with: Design Team, Event Operations Team, and Client ServicingInterested candidate can drop your resume on [HIDDEN TEXT]Regards,Akshay P