Email Marketing Executive

We are seeking a results-driven Email Marketing Executive with hands-on experience in lead generation through email campaigns, particularly targeting clients in the USA and Canada. The ideal candidate should have experience managing email lists of 400+ contacts, be skilled in using email marketing tools (like Mailchimp, Sendinblue, or Lemlist), and possess strong knowledge in data extraction tools to build and enrich prospect databases. The primary goal is to generate qualified leads for website development and design services.

Key Responsibilities:

• Design and execute targeted B2B email campaigns focused on lead generation for website development and design.
• Manage and grow email databases (400+ active email IDs) segmented by industry, location, and other criteria.
• Use email marketing tools (e.g., Mailchimp, Lemlist, Klaviyo, GMass, Woodpecker, etc.) to run automated drip campaigns and track performance.
• Extract and validate B2B data using tools like Apollo.io, ZoomInfo, Skrapp, Hunter.io, Lusha, Snov.io, etc.
• Personalize outreach to improve open rates and conversion.
• Analyze performance metrics (open rate, click-through rate, bounce rate, etc.) and continuously optimize campaigns.
• Use LinkedIn, cold emailing, and prospecting tools to reach decision-makers (CEOs, Marketing Heads, Founders, etc.).
• Maintain CRM records and pipeline management using tools like HubSpot, Zoho CRM, or Pipedrive.
• Research market trends and identify new opportunities in the US and Canadian markets.

Required Skills and Qualifications:

• Minimum 1–5 years of experience in email marketing and lead generation, especially in the B2B tech or digital services space.
• Strong knowledge of email marketing platforms (Mailchimp, ActiveCampaign, etc.).
• Experience using data scraping or email extraction tools.
• Familiarity with CAN-SPAM and GDPR compliance in email campaigns.
• Strong written communication skills for writing personalized outreach messages.
• Understanding of US and Canadian business culture and time zones.
• Prior experience in lead generation for website design/development services is a big plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

• Monday to Friday

Work Location: In person