Email Marketer

Job Type: Full Time

As an Email Marketer, you will be responsible for planning, developing, implementing, and maintaining the overall companys email marketing strategy to ensure that business goals are met.

Roles and Responsibilities

• Identify the target audience and grow our email list.

• Design and implement an overall email marketing strategy and messaging.

• Create, design, and optimize various email lists, templates, and campaigns.

• Create a segment list that is based on behaviours like past email engagement and website interactions.

• Create email databases for lead generation.

• Write newsletters including all company updates (Optional)

• Proofread emails for clarity, grammar, and spelling.

• Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.

• Ensure prompt and accurate communication with clients to increase email subscriptions and minimize unsubscriptions.

• Document process road maps, A/B tests, and successful email promotions.

• Analyze data, campaign performance, and suggest improvements.

• Create report on sales revenue generated from email marketing efforts.

• Ensure emails follow industry policies and best practices.