Email Campaign Developer

As a Marketing Campaign Specialist, your primary responsibility will be to build and execute marketing campaigns in Braze, utilizing various channels such as email, PUSH, in-app, and SMS. You will work on developing dynamic content using Liquid scripting to personalize communication effectively. Additionally, configuring Canvas flows for customer journeys and lifecycle campaigns will be essential tasks in your role. Your role will also involve creating visually appealing and responsive email templates, as well as conducting A/B testing to enhance campaign effectiveness. Setting up user segments based on behavioral and demographic data will be crucial for targeted campaign strategies. Ensuring accurate campaign tracking and integrating UTM parameters as needed will contribute to the success of your campaigns. Monitoring campaign performance, troubleshooting delivery or rendering issues, and maintaining comprehensive campaign documentation and asset libraries will be part of your routine tasks. Your technical skills should include a Bachelor's degree with 3 to 4 years of experience in Braze, along with a minimum of 3 years of responsive HTML, CSS & JavaScript coding experience. Exposure to creating emails using dynamic content blocks in Braze, proficiency in Liquid Scripting for dynamic builds, and the ability to understand database structure for scripting dynamic content/personalization are essential technical skills for this role. Knowledge of building journeys, attention to detail for audits, and good communication skills will also be beneficial in executing your responsibilities effectively.,