Email and Marketing Automation Executive

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Marketing Automation & Workflows:

• • Build and optimize complex automation workflows in HubSpot and other platforms

• • Create behavioral trigger campaigns

• • Set up drip campaigns, welcome series, and re-engagement sequences

• • Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution

• • Implement progressive profiling and dynamic content strategies

• • 2+ years of hands-on experience in email marketing and marketing automation

• • Proficiency in HubSpot Marketing Hub and other marketing platforms is must

• • Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)

• • Proven track record of improving email performance metrics and ROI

• • Experience managing B2B email campaigns

Technical Competencies:

• • Advanced knowledge of marketing automation platforms and workflows

• • HTML/CSS skills for email template & landing page customization

• • Experience with A/B testing methodologies and statistical analysis

• • Understanding of CRM and lead management processes

Analytical & Strategic Skills:

• • Strong analytical mindset with ability to interpret campaign data

• • Experience with lead scoring, segmentation, and behavioral targeting

• • Knowledge of email deliverability best practices and compliance requirements

• • Strategic thinking for long-term campaign planning and optimization

• • Open to learn & adapt new tools & technologies quickly

• • Understanding of inbound and outbound email marketing strategies

• • HubSpot Email Marketing Certification (required)

• • HubSpot Marketing Hub Software

• • Additional email marketing or automation platform certifications

Industry Experience:

• • Agency environment experience is an add-on

• • Knowledge of B2B sales cycles and lead nurturing

• • Experience with event marketing and webinar promotion campaigns

Advanced Skills:

• • Experience with advanced personalization and dynamic content

• • Familiarity with sales enablement and lead handoff processes

• • Experience with international email marketing and compliance