Ekatra Global Corp

Company Description Ekatra is an early-stage SaaS startup building Connected Commerce Solutions for fashion, lifestyle, jewelry, and home furniture brands. At the core of our platform is a unique Co-Deciding Engine (“Decide with Friends” solution) that transforms e-commerce from solitary browsing into real-time, collaborative decision-making . Ekatra adds a new infrastructure layer to e-commerce , enabling shoppers to invite friends, exchange opinions in real time, and gain the confidence to decide together. For brands, this means more than just engagement: it delivers organic reach, deeper shopper trust, reduced CAC, higher conversions, and bigger AOVs — without requiring new UI/UX or external channels. We’re bootstrapped, ambitious, and at the exciting stage of shaping our GTM journey — which means every early team member will directly influence our product, culture, and customer success. Role Description We’re looking for a hands-on Growth Generalist to drive lead generation, demand campaigns, and early sales pipeline for our SaaS product in the fashion, lifestyle, jewelry, and home furniture sectors. This is a high-impact role for someone eager to wear multiple hats and shape our GTM journey from the ground up. Responsibilities Generate and qualify leads using tools like Apollo, ZoomInfo, and LinkedIn Sales Navigator. Run scrappy demand-gen experiments (email campaigns, LinkedIn outreach, basic paid ads). Write engaging outreach copy and assist in content creation (case studies, short posts). Track funnel performance, measure CAC/conversions, and suggest optimizations. Collaborate with founder and sales to refine GTM playbooks and positioning. Own early prospect research in fashion, apparel, lifestyle, jewelry, and home furniture sectors. Qualifications 1–3 years of experience in growth marketing, lead generation, or business development (preferably SaaS or e-commerce tech). Strong familiarity with sales/marketing tools (HubSpot, Apollo, ZoomInfo, Klaviyo, etc.). Ability to write concise, compelling copy for cold outreach. Analytical mindset: comfortable running small experiments and iterating fast. Startup mindset: scrappy, resourceful, and comfortable with ambiguity. Bonus: Prior exposure to fashion, retail, or lifestyle brands . Why Join Us Be the first GTM hire — direct impact and visibility. Work across sales + marketing + strategy (true ownership). Accelerated career growth: early hires often become team leads. Flexible, global exposure (USA, India, GCC markets). Compensation: ₹4–6 LPA fixed + performance-based incentives + potential ESOPs.