Ecommerce Operation - Backend

Company Description

Founded in 2011, Digital Refresh Networks (Digital F5) is an award-winning AI-powered content and creative company. With a team of over 150 professionals, the company specializes in creating impactful content for leading global and national brands across multiple industries. Digital Refresh Networks has collaborated with major clients such as Unilever, Air Asia, Tata, BMW Motorrad, and ICICI Bank. Headquartered in Mumbai, the company also operates offices in Gurgaon, Kolkata, and Pune. With a focus on blending AI intelligence and human creativity, Digital Refresh Networks is dedicated to transforming businesses into engaging brands through fresh and innovative storytelling.

Key Responsibilities

Marketplace Strategy & Analysis

• Develop and execute strategies across Amazon, Flipkart, Myntra, and emerging channels
• Conduct competitive analysis and identify growth opportunities in quick commerce
• Create actionable insights from marketplace trends, vendor performance, and customer behavior
• Optimize product positioning, pricing, and category expansion strategies

Performance Marketing (Media / Paid Campaigns)

• Manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Display Ads)
• Manage Flipkart PPC campaigns and optimization strategies
• Analyze ACOS, ROI, and campaign performance metrics
• Conduct keyword research, bid optimization, and A/B testing
• Develop PPC scaling strategies and profitability frameworks
• Monitor budget allocation and report on campaign effectiveness

Product & Listing Optimization

• Lead A+ PDP content creation and platform-specific optimization
• Manage product catalogs for consistency and quality
• Optimize product photography, descriptions, and keyword strategies for discoverability

Vendor & Partner Management

• Oversee vendor relationships, onboarding, and performance tracking
• Build and maintain high-performing marketplace partner networks

Operations & Process Improvement

• Build SOPs for marketplace and PPC management
• Monitor fulfillment accuracy, delivery timelines, and customer satisfaction
• Implement process improvements to reduce friction and improve efficiency

Data Analysis & Client Reporting

• Track KPIs: conversion rates, ACOS, ROAS, inventory turnover, sales growth
• Generate performance reports and dashboards for stakeholder/client review
• Forecast demand and provide inventory recommendations
• Prepare analytical insights for client pitch presentations

Team Leadership & Client Collaboration

• Mentor team members on marketplace operations and PPC management
• Collaborate across content and creative teams
• Present market insights and recommendations to senior leadership and clients