Experience
: 4.00 + years
Salary
: INR 1000000-1500000 / year (based on experience)
Expected Notice Period
: 7 Days
Shift
: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type
: Office ()
Placement Type
: Full Time Permanent position(Payroll and Compliance to be managed by: Multi-service global digital agency)
(*Note: This is a requirement for one of Uplers client - Multi-service global digital agency)What do you need for this opportunityMust have skills required:DataFeedWatch, Feedonomics, and Catalog Ads., Google Ads & Meta Ads for E-commerce/B2C brands., Performance Max, Shopping AdsMulti-service global digital agency is Looking for:E-commerce Performance Marketing Specialist (Google Ads & Meta Ads)
Role Overview
We are looking for an
E-commerce Performance Marketing Specialist
with strong hands-on experience in
Google Ads and Meta Ads
, specifically for
B2C and D2C brands
.The ideal candidate will own end-to-end paid media execution with a strong focus on
feed optimization, ROAS growth, scaling strategies, and full-funnel performance
.
Key Responsibilities
Paid Media Execution (Google & Meta)
- Plan, launch, and manage Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) for E-commerce clients With Creative Strategy & Optimization (E-commerce / B2C)
- Drive revenue growth while maintaining target ROAS, CPA, and CAC benchmarks.
- Execute full-funnel strategies across prospecting, retargeting, and retention campaigns.
- Continuously optimize budgets, bidding strategies, audiences, creatives, and placements.
Feed Optimization & Shopping Excellence
- Manage and optimize product feeds using Google Merchant Center, feed rules, and third-party tools (if applicable).
- Optimize titles, descriptions, images, GTINs, categories, and custom labels to improve Shopping & PMax performance.
- Troubleshoot feed disapprovals, policy issues, and data mismatches.
- Work closely with AMs and clients to improve product-level performance.
Performance Analysis & Optimization
- Analyze account performance using Google Ads, Meta Ads Manager, GA4, and platform reports.
- Identify insights and optimization opportunities to improve CTR, CVR, AOV, and ROAS.
- Conduct A/B tests on creatives, audiences, landing pages, and offers.
- Prepare clear weekly and monthly performance reports with actionable insights.
Client & Stakeholder Collaboration
- Collaborate with Account Managers, Creatives, and Tech teams for campaign execution and optimization.
- Participate in client discussions related to performance, scaling plans, and testing roadmaps.
- Proactively flag performance risks and recommend strategic improvements.
Required Skills & Competencies
- 3+ years of hands-on experience managing Google Ads & Meta Ads for E-commerce/B2C brands.
- Strong expertise in Shopping Ads, Performance Max, and Catalog Ads.
- Proven experence in feed optimization and Merchant Center management.
- Strong understanding of conversion tracking, GA4, pixels, and event setups.
- Data-driven mindset with strong analytical and problem-solving skills.
- Ability to manage multiple E-commerce accounts in a fast-paced environment.
Preferred Qualifications
- Experience working with D2C or high-scale B2C brands.
- Familiarity with feed management tools (DataFeedWatch, Feedonomics, etc.) is a plus.
- Experience scaling accounts beyond ?10L+ monthly spends is an advantage.
- Strong communication skills and client-facing confidence.
What We Offer
- Opportunity to work with high-growth E-commerce & D2C brands
- Exposure to large-budget performance accounts
- Fast-paced environment with strong learning and growth opportunities
- Collaborative culture with performance-driven teams
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
