Digital Product Merchandiser

Roles & Responsibilities

• Manage all e-commerce product pages to ensure accurate display and smooth navigation.
• Categorize products effectively, making them easy to find and driving higher conversions.
• Ensure accuracy in product setup, pricing, categorization, ranking, upselling and cross-selling.
• Identify and highlight bestsellers, key stories and seasonal trends.
• Drive new product launches and continuously improve existing listings.
• Collaborate with merchandising and digital teams to ensure product availability and stock efficiency.
• Support digital campaigns (SEO, Paid Ads, Social, Email) through effective product merchandising.
• Analyse customer online behaviour, test improvements and implement strategies to boost performance.
• Monitor competitor activity, market trends and identify gaps and opportunities for growth.
• Track sales and conversion reports, providing insights to management for data-driven decisions.
• Contribute to enhancing customer experience by aligning product presentation with UX/UI best practices.

Key Skills

• Advanced MS Excel and strong Microsoft Office knowledge.
• Experience with Google Analytics and digital performance tools.
• Strong written and verbal communication skills with attention to detail.
• Proactive, customer-first mindset with problem-solving ability.
• Ability to collaborate with cross-functional teams and external partners.

Qualifications & Experience

• Graduate / Postgraduate in Fashion Design, Merchandising, Marketing or related field from a reputed institution.
• 10–15 years