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Digital Mktg Advisory Senior Analyst

Digital Mktg Advisory Senior Analyst

Accenture

5 - 8 years

7 - 11 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

project management influencer marketing marketing regulations marketing operations digital marketing email marketing google adwords campaign management online marketing recruitment social media marketing google analytics content marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Social Media Strategies

Designation: Digital Mktg Advisory Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Compliance & Brand Guidelines:Ensure all influencer content adheres to brand guidelines, legal standards, and regional compliance requirements Work closely with legal teams to enforce contracts and ensure influencers maintain transparent relationshipsPerformance Monitoring & Reporting:Track and report on influencer program performance, budgets, and KPIs Provide actionable insights to clients and internal teams to drive improvements in influencer operationsProcess Improvement:Continuously evaluate and optimize influencer management processes, implementing tools and systems to improve campaign execution and overall operational efficiency

What are we looking for? Experience5+ years in influencer marketing or operations with a proven track record in managing multi-market campaigns
Skills:

Strong project management, communication, and leadership skills Proficient in influencer management tools and marketing platformsCompliance KnowledgeIn-depth understanding of influencer marketing regulations, including FTC guidelines and contract managementAnalytical & Problem-SolvingStrong analytical skills with the ability to optimize influencer strategies based on data and feedback

Roles and Responsibilities: Influencer Sourcing & Management:Lead the end-to-end process for influencer sourcing, onboarding, and management Oversee the recruitment, vetting, and contracting of influencers to ensure they align with brand goals and market needsClient Liaison & Market Coordination:Act as the primary point of contact for global brand teams and local markets Ensure seamless communication and alignment between internal teams and influencers across multiple regionsTeam & Resource Management:Manage team capacity, workflows, and resource allocation, ensuring smooth execution of influencer campaigns across markets Foster a collaborative and high-performing team environment
Qualification Any Graduation

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Digital Mktg Advisory Senior Analyst