Digital Mktg Advisory Manager

13 - 18 years

0 Lacs

Posted:3 weeks ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Digital Marketing Advisory Manager at Accenture, your role involves helping to balance increased marketing complexity and diminishing marketing resources. You will drive marketing performance with deep functional and technical expertise, accelerate time-to-market, and enhance operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Key Responsibilities: - Create and design Digital Marketing Ads & Promotions - Develop marketing strategies for social media and emerging marketing channels to facilitate community building, engagement, and customer experience. This includes understanding key audience segments, business and marketing opportunities, campaign and supporting content development, the role of channels, and measurement. Qualifications Required: - Graduation in any field - 13 to 18 years of experience in the marketing operations field As the Senior Social & Influencer Operations Lead at Accenture, you will be responsible for defining and leading influencer operations processes and infrastructure across all social platforms (Instagram, YouTube, etc.). Your role includes overseeing governance, compliance, and consistency in the execution of influencer campaigns globally or across regions. You will partner with social, brand, legal, and procurement teams to manage risk, contract integrity, and platform utilization. Key Responsibilities: - Lead influencer operations processes and infrastructure on various social platforms - Oversee governance, compliance, and consistency in influencer campaign execution globally or across regions - Partner with cross-functional teams to manage risk, contract integrity, and platform utilization - Establish operational KPIs, service levels, and delivery scorecards for influencer execution - Mentor influencer operations teams across markets to drive operational excellence - Identify and implement automation opportunities to scale micro-influencer programs efficiently - Ensure collaboration with teams for integrating influencer data into broader marketing operations and performance dashboards.,

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Accenture

Professional Services

Dublin

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