Digital Mktg Advisory Analyst

Job Description

Skill required: Marketing Operations - Account Management Designation: Digital Mktg Advisory Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Understand business requirements and role of digital portfolio in the same Assure the systems operate well and user experience is satisfied End to end product ownership of application input & output performance Accountable for the stability of Customer and O2C transactional effectiveness Accommodate expansion of application with new customers, customer offers, and promotions Monitor and work with key stakeholders to drive usage of the digital product as intended Provide data analytics and insights emerging from the application to drive decision making and interventions Work with users to develop and maintain prioritised back-log of user stories for the assigned digital products Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources Conduct regular data quality to ensure accurate representation and decision making Understand Client guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution Skills: Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous Improvement Competencies: Digital Fluency - Mastery Delivers an effortless customer experience - Mastery Analytical thinking - Skilful Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation