Digital Media Ad Sales Executive

Company Description

Vartha Bharati (VB) is a leading Kannada daily newspaper with a strong presence across print, video, and online media. Currently in its 23rd year, VB has established itself as a prominent name in delivering quality news and information to its readership. The publication caters to audiences in both Kannada and English, making it a key player in regional and bilingual journalism. VB continues to expand its reach and influence in the media market with its innovative and diverse content.

Job Overview

Responsible for driving revenue by selling advertising solutions across digital media platforms. The role focuses on identifying prospects, pitching media offerings, and managing client relationships to achieve sales targets.

Key Responsibilities

* Prospect and onboard new advertisers across relevant industries.

* Pitch media inventory, ad formats, and campaign packages with clear value propositions.

* Understand client objectives and recommend data-backed media solutions.

* Coordinate with ad operations, content, and finance teams for smooth campaign execution.

* Monitor campaign performance; share reports and ensure client satisfaction.

* Maintain an active sales pipeline and meet monthly/quarterly revenue targets.

* Track industry trends, competitor activities, and pricing benchmarks.

Requirements

* 14 years of experience in media sales (digital preferred).

* Strong understanding of CPM/CPC/CPL models and basic analytics.

* Good negotiation, presentation, and communication skills.

* Ability to manage multiple clients and close deals under deadlines.

* Familiarity with ad platforms (Google, Meta, programmatic) is a plus.

Preferred Qualities

* Target-driven mindset

* Persistent follow-up

* Relationship-building ability

* Comfort with fast-paced environments