Digital Marketing Team Lead

You are seeking a Digital Marketing Team Lead to supervise and execute multi-channel digital marketing campaigns. As the Team Lead, you will be in charge of a team of marketing professionals and work closely with internal departments to strategize, implement, and enhance performance-driven marketing strategies. The perfect candidate will possess strong analytical skills, leadership qualities, and a practical approach to digital media planning and execution. In this role, your responsibilities will include leading, guiding, and managing the digital marketing team to deliver successful campaigns. You will be responsible for developing and executing integrated digital marketing strategies encompassing SEO, SEM, social media, email, display, and content marketing. Your duties will also involve creating digital marketing plans that align with business objectives and client goals, as well as managing and optimizing digital media campaigns across various platforms. Furthermore, you will oversee full-funnel marketing initiatives from awareness to conversion and collaborate with design, content, tech, and product teams for integrated campaign execution. Tracking campaign performance, preparing detailed reports with insights and recommendations, and staying updated with digital trends, tools, and best practices are also part of your role. The required skills for this position include a minimum of 4 years of hands-on experience in digital marketing and SEO. You should have a solid understanding of digital channels such as Google Ads, Meta, SEO, email marketing, and display advertising. Proven leadership skills and experience in managing a digital marketing team are essential. Excellent planning, communication, and organizational abilities are crucial, along with proficiency in data analytics and performance tracking tools like Google Analytics, GA4, and Search Console. Familiarity with marketing funnels, A/B testing, and conversion rate optimization, as well as the ability to handle multiple campaigns and projects simultaneously, are also necessary. Strong presentation and reporting skills will be an asset in this role.,