Digital Marketing Team Lead

About the Role

We are hiring a Digital Marketing Team Lead / Assistant Manager who can take ownership of client accounts and lead digital campaigns end-to-end. The ideal candidate will have full-stack digital marketing knowledge (SEO, paid ads, social media, content, design coordination), proven leadership skills, and the ability to manage a 2030-member team while handling clients directly.

This is a senior role suited for someone who can balance execution + strategy, + leadership.

Role & responsibilities

Client Handling & Account Management

• Act as the primary contact for assigned clients; manage expectations and deliverables.
• Understand business objectives and translate them into actionable marketing plans.
• Build long-term client relationships through trust, transparency, and results.

Team Leadership

• Lead and mentor a team of 2030 digital marketers
• Allocate work, monitor performance, and ensure timely delivery.
• Provide feedback, upskilling, and guidance to team members.

Digital Marketing Execution

• Plan and run multi-channel campaigns (SEO, SEM, Meta Ads, LinkedIn Ads, etc.).
• Oversee social media strategy, content calendars, and engagement growth.
• Guide content writing and graphic design inputs to maintain brand standards.
• Track KPIs (CPL, CTR, ROI, organic traffic, engagement rates).

Data & AI-Driven Marketing

• Use analytics to generate insights and optimize campaigns.
• Leverage AI tools for reporting, creativity, automation, and workflow efficiency.

Internal Contribution

• Support leadership with reporting dashboards, campaign analysis, and proposals.
• Participate in internal marketing and branding projects.

Preferred candidate profile

Requirements

• 46 years of hands-on digital marketing experience.
• Proven record of US client handling and account management.
• Strong knowledge of social media strategy (primary expertise area).
• Good understanding of SEO, paid ads, content, and design coordination.
• Experience in team leadership of 20–30 members in a service-based company (not product-based).
• Excellent English communication (written & spoken).
• Strong analytical mindset with data interpretation skills.
• Familiarity with AI tools & automation platforms is a must.
• Flexible in night shift

Good to Have

• Certifications in Google Ads, Meta Ads, SEO, or HubSpot.
• Industry exposure in insurance, finance, or consulting sectors.
• Ability to design SOPs, reporting structures, and process improvements.