Digital Marketing Specialist

Experience:

About the Role

Brand Manager

Brand Management & Strategy

• Develop and implement brand strategies aligned with business goals.
• Ensure consistent brand identity across all channels and campaigns.
• Conduct market and competitor analysis to identify growth opportunities.

Digital Marketing & SEO

• Plan and execute ROI-driven digital campaigns across Google, Meta, and LinkedIn.
• Drive website visibility through effective SEO/SEM strategies.
• Utilize analytics to optimize content and improve engagement and conversions.

Marketing Analytics & Insights

• Monitor and report on key campaign KPIs to assess performance.
• Leverage data tools like Google Analytics and automation platforms for insights and improvements.

Content & Communication

• Lead content creation and brand storytelling across digital and print media.
• Maintain consistent brand tone, visual identity, and creative quality.

Collaboration & Leadership

• Coordinate with internal teams and external partners to achieve marketing goals.
• Guide and support marketing staff for effective campaign execution.

Key Skills & Competencies

• Proven experience in

  brand management within the paint / building materials / construction chemicals

  industry.

Key Skills & Competencies

• Proven experience in

  brand management within the paint / building materials / construction chemicals

  industry.
• Strong command over

  SEO, SEM, Google Analytics, and digital marketing strategies

  .
• Excellent understanding of

  social media marketing, content marketing, and paid campaigns

  .
• Ability to analyze data, interpret insights, and create strategic action plans.
• Creative mindset with attention to detail and visual aesthetics.
• Excellent communication, leadership, and presentation skills.

Qualifications

• Bachelor’s or Master’s Degree in

  Marketing, Business Administration, or related field

  .
• Certification in

  Digital Marketing / SEO / Analytics

  is a plus.
• 4–7 years of relevant experience in marketing, preferably in

  paint or allied industries

  .

What We Offer

• Opportunity to shape and grow a leading brand in the paint industry.
• Exposure to integrated digital and offline marketing projects.
• Dynamic and inclusive work environment.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

  Role & responsibilities

Preferred candidate profile