Digital Marketing Specialist

Tata Consultancy Services

5 - 10 years

0 - 3 Lacs

kolkata

Posted:1 month ago| Platform:

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Skills Required

sa360 pmax campaigns digital marketing campaign management shopping ads google merchant center bing ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

TCS

Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

- Night Shift

Google/Bing Campaign Management, SA360, PMax Campaigns, Google Merchant Center, Shopping Ads, Excel, Power Point.
Plan and execute all search campaigns, including Google, Bing, and other search platforms using SA360.
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Creating and executing a strong performance marketing strategy & execution plan
Managing multi-million-dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Regards

Ritika Jagwani (HR)

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