Digital Marketing Executive
SPIHER is seeking an experienced and performance-oriented Digital Marketing Executive to manage and optimise digital marketing campaigns supporting institutional branding, programme promotion, student enquiries and admissions.
Applicants should have 4–5 years of relevant experience in digital marketing, social media management, paid advertising and lead generation, along with strong analytical, communication and campaign optimisation skills.
The candidate will plan and execute digital campaigns, monitor lead generation, coordinate creative production, improve website visibility and work closely with the admissions team to improve enquiry quality and campaign performance. The ideal candidate should have hands-on experience in paid advertising, campaign analytics, lead tracking and digital marketing optimisation.
Key Responsibilities
- Plan, execute and optimise digital marketing campaigns for approved academic programmes and admissions cycles.
- Manage paid campaigns on Meta Ads platforms, including Facebook and Instagram, and Google Ads where applicable.
- Support organic social media planning and publishing across Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
- Develop campaign briefs and coordinate with graphic designers and content writers to produce effective advertisements.
- Manage lead-generation campaigns and monitor enquiry volume, lead quality, cost per lead and conversion performance.
- Coordinate with the admissions counselling team to track enquiries through the admissions funnel.
- Monitor landing pages, website enquiry forms, campaign links, tracking parameters and conversion events.
- Conduct keyword research and support SEO improvements for programme pages, admission landing pages and institutional content.
- Review website traffic, paid campaign performance and lead reports using tools such as Google Analytics 4, Google Search Console and advertising dashboards.
- Prepare weekly and monthly reports covering campaign expenditure, impressions, clicks, enquiries, cost per lead and downstream admissions outcomes where data is available.
- Identify opportunities to improve campaign targeting, creatives, landing-page performance and enquiry conversion.
- Support remarketing campaigns and audience segmentation in accordance with platform rules and applicable privacy requirements.
- Coordinate approved email, WhatsApp and other communication campaigns with the relevant institutional teams.
- Maintain accurate campaign records, budgets, creative versions and reporting documentation.
- Work with the web development team to improve landing pages, page speed, mobile usability and enquiry tracking.
- Ensure that campaign claims, programme details, eligibility criteria and admission dates are accurate and institutionally approved.
Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication or a related discipline; equivalent relevant experience may be considered.
- 4–5 years of hands-on digital marketing experience.
- Practical experience managing paid digital advertising campaigns.
- Understanding of Meta Ads Manager and Google Ads.
- Working knowledge of Google Analytics 4, Google Search Console, conversion tracking and campaign reporting.
- Experience with lead generation, audience targeting, remarketing and performance optimisation.
- Understanding of SEO, landing pages, social media marketing and digital campaign funnels.
- Strong analytical, communication and problem-solving skills.
- Ability to work with budgets, campaign deadlines and performance targets.
Preferred Skills
- Experience in higher education admission marketing or student recruitment campaigns.
- Knowledge of education lead-management systems and CRM integration.
- Familiarity with UTM tracking, pixels, conversion APIs or equivalent measurement tools.
- Experience coordinating paid campaigns with content, design and admissions teams.
- Ability to identify low-quality leads and improve campaign effectiveness using data.
- Experience with website analytics, marketing dashboards and regular management reporting.
Preferred Industry Experience
Higher education, universities, colleges, EdTech, education consultancies, digital marketing agencies or lead-generation businesses are preferred.
Performance Expectations
- Effective campaign execution within approved budgets.
- Improved lead quality and efficient cost per enquiry.
- Accurate and timely campaign reporting.
- Better coordination between marketing-generated enquiries and the admissions team.
- Continuous optimisation based on campaign and admissions-funnel data.
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
