Digital Marketing Specialist (Senior)

Role Overview: As a Senior Digital Marketing Specialist, you will be responsible for leading the online presence of the company, managing digital campaigns, and enhancing the brand's visibility across various digital platforms. Your role will involve developing and overseeing digital marketing strategies, managing a team of digital marketers and content creators, analyzing campaign performance metrics, and driving lead generation efforts. Key Responsibilities: - Develop and oversee comprehensive digital marketing strategies - Manage a team of digital marketers and content creators - Allocate and manage budgets across digital platforms - Analyze KPIs, campaign ROI, and recommend optimization strategies - Coordinate with internal teams and external vendors - Lead SEO, SEM, email marketing, and paid advertising initiatives - Drive lead generation and enhance customer engagement - Manage brand presence across digital channels Qualifications Required: - Minimum of 4 years of experience in digital marketing - Strong leadership and project management skills - In-depth knowledge of analytics, SEO, PPC, and marketing automation - Proven track record of successful digital campaigns - Bachelor's or Master's degree in Marketing, Digital Media, or a related field Please note that immediate joiners are preferred for this position. The application deadline for this role is 30th September 2025.,