Product Management:Understanding product details, pricing, and inventory management, especially for product content management.Develop and Implement Strategies:Create and execute comprehensive digital marketing strategies aligned with business goals, focusing on driving traffic, engagement, and conversions. Manage and Optimize Channels:Manage and optimize e-commerce channels like the website, social media platforms, email marketing, and paid advertising campaigns (e.g., Google Ads, social media ads). Content Creation and Curation:Develop engaging content for various platforms, including website copy, blog posts, social media updates, email campaigns, and other digital assets. SEO and SEM:Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic search rankings and drive paid traffic. Social Media Management:Manage social media presence, create engaging content, run targeted campaigns, and analyze engagement metrics. Email Marketing:Develop and execute email marketing campaigns, including list building, segmentation, and automation, to nurture leads and drive sales. Performance Analysis and Reporting:Track and analyze key metrics like website traffic, conversion rates, ROI, and other relevant KPIs to measure the effectiveness of marketing initiatives. Budget Management:Manage marketing budgets effectively, ensuring optimal allocation of resources across different channels. Local SEO & On-Page Optimization: Develop and implement local SEO strategies to boost small business visibility, optimizing website content for local search.Technical SEO & Site Audits: Conduct regular technical audits to ensure website health, speed, and search engine crawlability.Keyword & Competitor Analysis: Research relevant keywords and analyze competitor strategies to identify growth opportunities.Content Strategy & Creation: Develop and guide content plans, ensuring engaging, high-quality, and SEO-optimized content creation (including with AI tools).Backlink Acquisition: Identify and secure relevant backlink opportunities with strategic anchor text and target pages.Performance Monitoring & Reporting: Track key SEO metrics, analyze site traffic, and report on performance to identify optimization areas.Cross-functional Collaboration: Work with content, design, and development teams to embed SEO best practices throughout website projects.Industry Trend Monitoring: Stay current with SEO trends and algorithm updates, proactively recommending new strategies.Stay Updated:Stay up-to-date with the latest digital marketing trends, tools, and technologies to maintain a competitive edge. Customer Journey Optimization:Understanding the customer journey and optimizing touchpoints to improve the online shopping experience.Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento and Website analysis tools, such as Google Analytics, Google Search Console, and SEMRush\/Ahref.Data Analysis:Proficiency in using web analytics tools and other data analysis techniques to monitor sales and identify areas for improvement. Strong communication, negotiation, and relationship-building skills.Self-motivated, target-driven, and independent.Good to HaveEngineering \/ Technical Background or Deep interest in Technology. Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.Strong understanding of on-page optimization, technical SEO, keyword research, link building, and content strategy.Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.Excellent analytical, problem-solving, and communication skills.
Roles & Responsibilities:
Close interaction with the Hardware and Senior Firmware Development team during the course of product developmentGenerate algorithms, flow charts and state model diagrams for implementing customer requirements in firmwareCoordinate with team members to get the state model diagrams implemented in codeWork on modern technologies (Wifi, BLE, IoT etc) on latest controllers - ARM, Arduino, Raspberry Pi, ESP8266, ESP32, NodeMCU, etcParticipation in code review, technical reviews and ensure the quality of deliverablesEnsuring SDLC process compliance during requirements gathering, architecture design, implementation, and verificationWorking effectively in an Agile scrum team and continuously improving the team\u2019s performanceUnderstand high level Board bring-up requirements with Linux kernel and to come up with the overall solution.Setup and own Yocto \/ Buildroot Linux build environment and all the customization activities.Experience & Skill:Excellent C \/ C++ programming skills. Strong experience in Object Oriented Design. OOPS and OOAD.Must have proven experience in programming embedded systems on ARM, Linux, Arduino, Raspberry Pi, ESP8266, ESP32, NodeMCU, etc. Should be Familiar with - , ADC, Timer &Counters, Interrupt, Clocks, RTC & Bit Banging etc.Linux Expertise: Min 2years of experience in developing embedded Linux platform \u2013 specifically on Yocto\/Buildroot, OS, Board support package, drivers, and applicationScripting Expertise: Experience in Shell \/ Perl\/ Python scriptingGood at debugging of firmware and hardware related problemsAble to work independently and also a Good Team player. Professional attitude, Work Ethics. Self-motivated, good verbal and written communication.Experience Level: 2-6 years in Embedded Engineering. Freshers with exceptional internship\/project\/freelance experience are also eligible!Excellent analytical, problem solving, debugging skills & interpretation skillsElectronics\/Electronics & Telecommunication\ / Electrical\ / Computer Science Engineers with Passion for IoT, Interest in Experimenting, solving technical challenges, having go-getter attitudeExpertise in using Source control tools (git\/gitlab)
