Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing initiatives across SEO, SEM, social media, content marketing, and analytics. The role requires hands-on expertise with leading SEO tools, Google Ads, paid campaigns, and performance-driven growth strategies to increase brand visibility, traffic, and conversions.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Conduct keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, Moz, Ubersuggest
• Optimize on-page elements: meta titles, descriptions, header tags, URL optimization, internal linking
• Perform technical SEO audits: site speed, indexing, mobile-friendliness, schema markup
• Drive off-page SEO: link-building, guest posting, digital PR
• Monitor website performance using Google Search Console and SEO tools

2. Search Engine Marketing (SEM) / Google Ads

• Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Keyword planning, bidding strategy, A/B testing, ad copywriting
• Optimize campaigns for CPL, CAC, ROAS, and quality score
• Track conversions using Google Tag Manager and Google Analytics 4 (GA4)

3. Social Media & Content Marketing

• Manage paid campaigns across Facebook, Instagram, LinkedIn, and other platforms
• Collaborate with the content team to create SEO-friendly blogs, landing pages, and ad creatives
• Schedule and track posts via social media tools (Buffer, Hootsuite, Meta Business Suite)

4. Analytics, Reporting & Optimization

• Track all digital campaigns using GA4, Google Data Studio/Looker Studio, CRM dashboards
• Provide weekly and monthly performance reports
• Identify insights and recommend improvements to increase conversions

5. Website & Landing Page Optimization

• Collaborate with designers/developers to improve UX, load speed, and conversion funnels
• Create and test landing pages using Elementor/WP tools or no-code builders

6. Competitor & Market Research

• Regularly track competitors keywords, ads, content strategy
• Suggest growth opportunities based on market trends

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 13 years of experience in Digital Marketing (SEO + Google Ads required)
• Hands-on experience with:

Google Ads, Google Analytics 4 (GA4)

Google Search Console, Tag Manager

Ahrefs / SEMrush / Moz / Similar SEO tools

Meta Ads Manager

• Strong understanding of performance metrics: CTR, CPC, CPL, ROAS
• Ability to write SEO-friendly content & ad copies
• Basic understanding of WordPress/landing page editors