Posted:1 day ago|
Platform:
On-site
Full Time
Job Title: Digital Marketing Specialist
Experience : 2 to 4 years
CTC : 30Kto45K
Location : Pune
Key Responsibilities
1. Campaign Management
Plan, launch, and optimize digital marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
Manage budget allocation and ensure maximum ROI.2. SEO & SEM
Execute on-page and off-page SEO strategies to improve search engine rankings.
Conduct keyword research and optimize website content for organic traffic growth.Manage PPC campaigns to achieve high-quality lead generation.3. Social Media Management
Create engaging, brand-aligned content for social media channels.
Manage daily posting, monitor engagement, and grow audience reach.Track analytics and adjust strategies for improved results.4. Email Marketing
Design and execute targeted email campaigns.
Monitor campaign performance (open rates, CTR) and optimize based on insights.5. Analytics & Reporting
Track KPIs across all digital channels using tools like Google Analytics, Facebook Ads Manager, etc.
Prepare regular performance reports with actionable recommendations.6. Content Collaboration
Work closely with design and content teams to create landing pages, blog posts, infographics, and other digital assets.
7. Market & Trend Analysis
Stay updated with industry trends, algorithm changes, and emerging digital marketing tools.
Recommend innovative strategies to keep campaigns competitive. Requirements24 years of hands-on experience in digital marketing campaign management.Strong knowledge of SEO, SEM, PPC, and social media marketing.Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, HubSpot (or similar).Content creation and editing skills for digital formats.Strong analytical, communication, and project management skills. Preferred QualificationsBachelors degree in Marketing, Communications, Business, or related field.Certifications in Google Ads, Facebook Blueprint, HubSpot (added advantage).Experience with influencer marketing or video content creation is a plus.
Thanks & Regards
HR.Pooja MaharaPh No:- 9266128961Email Id:- pooja@orbitouch-hr.comOrbitouch Outsourcing Pvt Ltd
Orbitouch Outsourcing Private Limited
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