Digital Marketing Specialist

Job Description: Digital Marketing Executive

Company: Northstone Group (NSG)
Job Type: Full-Time
Location: Bengaluru

About the Company

Northstone Group (NSG) is a real estate advisory, marketing and development company focused on residential plots, apartments, villas and property investments. We aim to build a strong digital presence and generate quality leads through effective marketing strategies.

Job Responsibilities

• Social Media Management: Manage Instagram, Facebook, LinkedIn and other social media platforms.
• Digital Advertising: Plan, create and manage Meta Ads and Google Ads campaigns.
• Lead Generation: Generate quality leads for residential projects and real estate properties.
• SEO: Improve website rankings through search engine optimisation.
• Content Creation: Develop engaging content, reels, posts, stories and promotional creatives.
• Video Editing: Edit promotional videos, property walkthroughs and marketing reels.
• Campaign Management: Monitor advertising performance, analyse results and optimise campaigns.
• Marketing Strategy: Suggest new ideas to improve brand awareness, engagement and lead generation.
• Website Management: Update website content, landing pages and marketing information.
• Reporting: Prepare regular reports on campaign performance, leads and marketing activities.

Required Skills

• Knowledge of Meta Ads and Google Ads.
• Understanding of SEO and digital marketing.
• Social media management skills.
• Basic graphic design and video editing skills.
• Good communication and creative thinking.
• Knowledge of Canva, Photoshop or similar tools.
• Ability to analyse campaign performance and generate leads.

Experience

• Freshers with relevant skills can apply.
• 1–2 years of digital marketing experience preferred.

Key Performance Indicators (KPIs)

• Quality leads generated.
• Cost per lead (CPL).
• Social media growth and engagement.
• Advertising campaign performance.
• Website traffic and enquiries.
• Marketing campaign execution.

Candidate Profile

We are looking for a creative, responsible and result-oriented digital marketer who can independently manage NSG's digital marketing activities and contribute to the company's growth.

Pay: ₹18,000.00 - ₹28,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person