Digital Marketing Specialist, Mid-Level

Job Description

We seek a Digital Marketing Specialist, Mid Level with Marketing Media Mix who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era. Roles and Responsibilities: Delivery of MMM/ROI projects: Delivery of multiple High Impact ROI projects as described below: Data preparation, harmonization and transformation for model feed Thorough understanding of different types of Media, sales and equity datatypes Media ROI modelling with granular insights at Campaign level, Objectives, Formats and Ad types Promo ROI modelling at granular and retailer level with deep dive into various promotion techniques Sales and Equity ROI modelling at channel, format level with deep dive into marketing drivers. Ecomm. ROI projects with deep dive into retail media, influencer spends and online promotions along with other driver Develop and implement advanced market mix models to quantify the ROI of marketing activities across various product categories and channels. Interpret and analyse model outputs, identifying key trends and actionable insights for marketing optimization. Foster a collaborative and results-oriented team environment Technical Skills and Project experience requirements: Should have executed ROI / MMM projects in past. Understanding of statistical modelling techniques, including ensemble modelling, Bayesian HLM analysis and multivariate analysis. Understanding impact of product propositions and marketing drivers on brand equity metrics and deriving incremental lift from the drivers to uplift the brand sales. Understanding of data types used in MMM including sales, equity, macro-economic data Experience with data transformation techniques including nonlinear transformation, ad stock transformation of variables used in the modelling. . Experience in Ecomm. Modelling with deep dive on retail media, influencer and online promotions. Education: Bachelor s degree in engineering/Statistics or Specialization in Business analytics Prior work ex- Minimum 1 years of relevant experience This job can be filled in Bangalore/Pune #LI-Hybrid