Digital Marketing Specialist – Meta Ads

0 years

1 - 7 Lacs

green park extension

Posted:8 hours ago| Platform: GlassDoor logo

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Skills Required

marketing ads strategies testing analyze data content design healthcare

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Plan, create, and manage Meta Ads campaigns (Facebook & Instagram) to generate qualified leads for IVF and fertility treatments.
  • Conduct detailed audience research and develop targeted ad strategies for different regions and demographics.
  • Optimize ad performance through A/B testing, retargeting, and creative experimentation.
  • Analyze campaign data and provide actionable insights to improve ROI.
  • Collaborate with content and design teams to create engaging ad creatives, reels, and stories.
  • Track conversions, manage budgets, and ensure efficient cost per lead (CPL).
  • Stay updated with Meta’s latest ad policies, tools, and healthcare advertising guidelines

Job Type: Full-time

Pay: ₹15,000.00 - ₹60,000.00 per month

Work Location: In person

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