Digital Marketing Specialist

Company Description

Medcity International Academy (MIA) is a premier training center with its headquarters in Kannur and branches across multiple locations, including Kottayam, Kochi, Kozhikode, and Thiruvalla. Renowned for its exceptional training methods, MIA helps students excel in exams like IELTS, OET, TOEFL, PTE, and other language and nursing assessments. By blending innovative pedagogy with quality resources, MIA has earned a strong reputation for outstanding results. The academy provides personalized and professional training, empowering students to achieve their academic and career goals.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Kochi. The Digital Marketing Specialist will develop and execute marketing strategies across various digital platforms. Primary responsibilities include managing social media channels, analyzing web traffic and campaign performance, optimizing online marketing initiatives, and ensuring effective communication of the brand's message. Collaboration with the internal team to create engaging and targeted content is a fundamental part of the role.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing tools and strategies
• Experience with Web Analytics and Online Marketing campaign optimization
• Strong Communication skills for effective audience engagement and collaboration
• Problem-solving abilities and attention to detail with a data-driven mindset
• Relevant certifications in digital marketing or a related field are a plus
• Bachelor's degree in Marketing, Communications, or a related discipline
• Prior experience in an on-site marketing role is advantageous