Digital Marketing Specialist

As a Digital Marketing Specialist at our company, your role involves developing, implementing, and managing marketing campaigns to enhance brand awareness, drive website traffic, and acquire leads/customers for our products/services. Your responsibilities include: - Managing SEO and SEM strategies to enhance organic search rankings - Conducting keyword research and optimizing website content - Monitoring SEM performance metrics and analyzing data for optimization - Collaborating with the content team to create high-quality, SEO-aligned content - Utilizing tools like Google Analytics and Google Search Console to monitor site performance - Preparing reports on campaign performance and providing insights for strategy improvement - Performing competitor analysis to identify market gaps and opportunities - Staying updated on industry trends and collaborating with internal and external teams for cohesive digital strategy - Continuously testing and refining SEO and SEM strategies for maximum ROI Qualifications for this role include a Bachelor's degree in Marketing, Business, Communications, or a related field, with a minimum of 3 years of digital marketing experience focusing on SEO and SEM. You should have a proven track record in managing successful campaigns, strong analytical skills, and proficiency in PPC management. Excellent communication skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment are essential. Google Ads and Analytics certifications are considered advantageous. This full-time, permanent position is located in Sector 37-C Chandigarh with a day shift schedule.,