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Ismedu Software Solutions
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Digital Marketing Specialist

Digital Marketing Specialist

Ismedu Software Solutions

2 - 6 years

|

3 - 6 Lacs

Posted:1 week ago| Platform:

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Skills Required

google ads seo tools meta ads linkedin ads google analytics campaign management digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) for lead generation and ROI.
Develop and manage social media strategies across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
Create and manage content calendars, ad creatives, and engagement campaigns.
Conduct SEO audits, keyword research, and competitor analysis.
Implement on-page & off-page SEO strategies to improve organic rankings and traffic.
Monitor and analyze campaign performance using Google Analytics/GA4, Search Console, and other tools.
Prepare performance reports and present insights to clients/stakeholders.
Stay updated with the latest digital marketing trends, tools, and best practices.

Skills Required:

Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads.
Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Google Analytics/GA4, Search Console).
Expertise in social media management & analytics tools (Meta Business Suite, Hootsuite, Buffer).
Strong understanding of campaign KPIs CPC, CPA, CTR, ROAS.
Excellent client communication & presentation skills.
Ability to work on multiple campaigns and deliver ROI-driven results.

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