Digital Marketing & SEO

Job duties for DIgital Marketing & SEO work

Optimise website copy and landing pages

Research and analyse the SEO efforts of competitors

Develop and execute off-page SEO through link building

Research keyword trends

Update existing content to include more keywords in web pages, blogs and articles

Perform ongoing keyword discovery and optimisation

Collaborate with marketing and editorial teams to drive SEO in content creation

Track, report and analyse website analytics

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications and skills

Excellent SEO experience and a good understanding of SEM

Excellent written and verbal communication skills

Experience with in-depth analysis using website analytics tools

Knowledge of the latest trends and best practices in SEO and SEM

Ability to multitask

Excellent knowledge of how the Internet works

Technical and programming skills

Bachelor's Degree in Business Administration and Marketing

Job Type: Full-time

Pay: ₹12,086.00 - ₹20,076.56 per month

Work Location: In person