Digital Marketing

Description

We are seeking a Digital Marketing Specialist to join our dynamic team in India. The ideal candidate will be responsible for developing and executing online marketing strategies that enhance brand awareness and drive traffic to our website. This role is perfect for individuals with 1-2 years of experience in the digital marketing space who are looking to grow their career in a fast-paced environment.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement.
• Manage and optimize pay-per-click (PPC) campaigns across various platforms such as Google Ads and social media.
• Conduct market research to identify trends and target audiences for marketing campaigns.
• Create and manage content for social media platforms, email marketing, and website updates.
• Analyze and report on campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with the design and content teams to create compelling marketing materials.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-2 years of experience in digital marketing or a related field.
• Proficiency in Google Analytics, Google Ads, and SEO tools.
• Strong understanding of social media platforms and their advertising capabilities.
• Excellent written and verbal communication skills.
• Familiarity with email marketing platforms and CRM software.
• Basic knowledge of HTML/CSS is a plus.
• Strong analytical skills and attention to detail.