Digital Marketing - Real Estate and Blockchain

Job Title: Digital Marketing Executive – Real Estate & Blockchain

Location: City Vista, Kharadi

Department: Marketing

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Executive with proven experience in real estate and blockchain domains. The candidate will be responsible for planning, implementing, and managing online marketing campaigns to drive brand awareness, generate leads, and foster customer engagement. A strong understanding of blockchain technology, property markets, and emerging digital trends is essential.

Key Responsibilities:

• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing, paid ads)
• Create property-focused campaigns highlighting unique selling propositions.
• Collaborate with sales teams to align marketing strategies with real estate project launches and promotions.
• Develop marketing strategies that effectively communicate blockchain-based solutions (e.g., tokenization, RWA) within real estate offerings.
• Educate target audiences on blockchain concepts and their benefits in the context of property investment.
• Collaborate with product teams to translate technical features into customer-friendly messaging.
• Write and oversee engaging content for websites, blogs, press releases, social media, and email campaigns.
• Make data-driven recommendations to improve ROI.
• Ensure consistent brand messaging across all digital platforms.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field
• 1 - 2 years of digital marketing experience, preferably in real estate and/or blockchain sectors.
• Strong knowledge of SEO, SEM, PPC, Google Ads, social media advertising, and email marketing.
• Experience in lead generation for high-value products or investments.
• Understanding of blockchain technology, tokenization, RWA, and Web3 trends.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

• Day shift