Digital Marketing Manager

Digital Marketing Manager

Employment Type: Full Time

Office Location: Noida

Experience: 6-12 years

About Us

IndiaIT360 is a B2B Digital Platform which is part of the Unistal Group. It connects all the stakeholders of the ICT Industry starting from OEMs, Startups, Retailers, SI Partners to ease their business and business growth.

Please find the job description below:

Qualification and Profile:

• In-depth understanding of SEO principles and best practices, with experience in both on-page and off-page optimization, content optimization, and keyword research.

• Proven track record of increasing engagement on social media platforms through strategies like audience targeting, timing, content formatting, and engagement metrics analysis.

• Experience with LinkedIn and YouTube marketing, including LinkedIn Ads, video SEO, and content optimization to drive engagement and build brand presence.

• Skilled in Google Ads optimization, Online Reputation Management (ORM), and digital analytics, with the ability to translate data insights into actionable strategies.

• Strong results-driven approach, with a focus on measuring outcomes and iterating based on performance.

• Strong communication and leadership skills to work collaboratively across teams and inspire growth.

• Up-to-date on the latest digital marketing trends, social media algorithms, and engagement tactics.

• Strong time management and organizational skills.

• Graduate or post-graduate, ideally with a technical background.

Job Responsibilities:

• Oversee digital marketing efforts, including managing the marketing database, email campaigns, social media accounts, and paid advertising on multiple platforms.

• Develop and manage monthly campaign budgets, ensuring resource efficiency.

• Plan and execute lead generation campaigns across LinkedIn, YouTube, Facebook, Instagram, and other channels, with a focus on engagement and ROI.

• Optimize YouTube content for SEO and engagement, including creating effective video titles, descriptions, tags, and engaging thumbnails.

• Collaborate with graphic designers to create visually compelling social media posts and videos aligned with the media plan.

• Drive engagement on social media platforms by crafting engaging content, experimenting with post formats, using audience insights, and tracking engagement metrics.

• Promote the website and generate online sales through content optimization and SEO best practices.

• Conduct keyword research, market and competitor analysis, and use SEO tools (like SEMrush and Google Analytics) to plan and implement optimization strategies.

• Implement strategies to increase social media engagement, including optimized post scheduling, interactive content, and community engagement.

• Work with the team to brainstorm new ideas, prepare growth strategies, identify digital trends, and optimize marketing spend based on performance insights.

• Utilize analytical skills to track and improve the customer experience across all digital touchpoints.

• Prepare detailed reports on digital marketing campaign performance, providing insights for improvement and growth.

Salary:

Competitive, with no cap for the right candidate.