Digital Marketing Manager

ABOUT THE ROLE

We are seeking a Digital Marketing Manager to join our team in Gurugram, Haryana, India. This is a full-time, on-site position with a requirement to join within 60 days. The successful candidate will be responsible for planning and executing data-driven digital marketing strategies to enhance brand visibility, generate qualified leads, and support business growth. Key responsibilities include managing advanced SEO and SEM campaigns, developing data-centric social media marketing strategies, and coordinating with creative and technical teams.

KEY RESPONSIBILITIES

1. Develop comprehensive, data-driven digital marketing strategies using advanced analytics.
2. Manage and optimize SEO and SEM campaigns utilizing advanced keyword research and bid management tools.
3. Strategize and implement social media marketing initiatives leveraging audience insights and engagement metrics.
4. Execute targeted lead-generation campaigns using sophisticated targeting and segmentation techniques.
5. Monitor and analyze website performance metrics using advanced analytics tools and dashboards.
6. Oversee and allocate marketing budgets effectively, ensuring optimal ROI through detailed financial analysis.
7. Analyze and report on campaign performance with a focus on conversion rates and customer acquisition costs.
8. Collaborate with creative and technical teams to ensure cohesive and technically sound marketing efforts.

REQUIRED SKILLS AND EXPERIENCE

1. MBA or Bachelor's degree in Marketing, Digital Media, or a related technical field.
2. Demonstrated proficiency in advanced SEO techniques, Google Ads, Meta Ads, and programmatic advertising.
3. Experience with Google Analytics, content marketing, CRM systems, marketing automation tools, and data visualization platforms.

WHAT WE OFFER

Become part of a dynamic team at a leading tech-experiential company, where you can apply your expertise in a creative, innovative, and technically advanced environment.