Digital Marketing Manager

Job Title- Marketing Manager

Location- Mumbai (Lower Parel)

Reporting to- Managing Director

Experience- 4-7 Years

About Company

Launched in 2012, Funky Monkeys is India’s premier indoor soft play center and birthday party venue for kids. With world-class play equipment, dedicated toddler and junior zones, fully equipped cafés, and party spaces across multiple locations, Funky Monkeys delivers hands-on discovery, unstructured "Free Play," and family entertainment adhering to top international safety and hygiene standards.

Brief about the Role

The Marketing Manager will lead the brand strategy, digital growth, local center marketing, and community engagement for Funky Monkeys. You will be responsible for driving footfall across all locations during peak and off-peak periods, building high-converting campaigns for birthday party bookings, expanding our brand awareness among young parents, and forming strategic partnerships with schools, playgroups, and mommy influencers.

Roles and Responsibilities

Collateral, Vendors & Digital Asset Management

• Collateral Production: Coordinate with graphic designers and printing vendors for the creation, updation, and timely delivery of all marketing collaterals across all center locations.
• Website Management: Oversee website updates by coordinating directly with the external website development agency.
• CRM & Customer Segmentation: Manage and maintain the CRM database, ensuring data accuracy, clean records, and targeted customer segmentation for campaigns.

Campaigns, Promotions & Partnerships

• Campaign & Offer Rollouts: Manage the communication and seamless rollout of special offers, deals, seasonal discounts, and promotional campaigns across all channels.
• Sponsorships & Monetization: Drive sponsorship opportunities for Funky Monkeys and identify potential business clients interested in advertising on in-center customer engagement screens.
• School & B2B Outreach: Liaise with schools and school group operators to promote, schedule, and coordinate school group mornings, educational visits, and special programs.

Events, Social Media & Reputation Management

• Events & Special Activities: Plan, organize, and execute special events, workshops, and festive activities across all Funky Monkeys centers.
• Social Media & Agency Management: Handle official social media pages, respond promptly to customer queries, and coordinate closely with appointed social media and performance marketing agencies.
• Google Business & Online Reputation: Monitor Google Business profiles and ratings for all centers, responding professionally to all customer reviews and feedback.

Footfall & Digital Strategy

• Off-Peak Footfall Generation: Design and execute hyper-local campaigns to boost center traffic during non-peak weekday hours.
• Party & Event Lead Generation: Develop targeted digital and local marketing strategies to generate high-converting leads for birthday party bookings.
• Brand Consistency: Ensure all visual assets, messaging, tone of voice, and center-level materials strictly adhere to Funky Monkeys brand guidelines.

Must Have

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (MBA in Marketing preferred).
• Experience: 4–7 years of proven marketing experience in retail, family entertainment centers (FECs), hospitality, quick-service restaurant (QSR) chains, or child-centric brands.
• Technical Skills: Hands-on experience with CRM platforms, Meta Business Suite, Google Business Manager, and website CMS tools.
• Interpersonal & Analytical Acumen: Strong negotiation, event planning, and campaign tracking skills with a sharp eye for detail.

_ If this role excites you, Share your resume at HR@funkymonkeys.in _

Pay: ₹14,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 5 years (Required)

Work Location: In person