Job Summary
We are looking for a creative, result-oriented, and digitally savvy professional to manage digital marketing activities, social media platforms, online brand presence, and brand-building initiatives.
The candidate will be responsible for developing and executing digital marketing strategies, creating engaging content, managing social media channels, improving brand visibility, generating leads, and strengthening the company's online presence across relevant digital platforms.
2. Roles & Responsibilities
A. Digital Marketing
- Plan, execute, and monitor digital marketing campaigns across relevant online platforms.
- Manage Google Ads, Meta Ads (Facebook and Instagram), and other paid advertising campaigns as required.
- Develop strategies to increase website traffic, brand awareness, engagement, and lead generation.
- Perform keyword research, basic SEO, competitor analysis, and website performance monitoring.
- Track campaign performance, conversions, cost per lead (CPL), and return on advertising spend (ROAS).
- Optimize campaigns based on analytics and business objectives.
B. Social Media Management
- Manage and maintain company social media accounts, including LinkedIn, Instagram, Facebook, and YouTube, as relevant.
- Develop monthly social media calendars and content plans.
- Create, schedule, and publish engaging posts, reels, stories, videos, carousels, and other digital content.
- Write creative captions, headlines, promotional messages, and appropriate hashtags.
- Monitor audience engagement, comments, messages, and brand mentions.
- Identify relevant trends, content opportunities, and industry updates to improve reach and engagement.
C. Brand Building & Corporate Branding
- Develop and implement strategies to strengthen the company's brand identity and online reputation.
- Maintain consistent brand messaging, visual identity, and communication across digital platforms.
- Build brand awareness among target audiences, potential clients, and industry professionals.
- Promote company services, projects, achievements, events, case studies, and client success stories.
- Develop creative campaigns to establish the company as a credible and recognizable brand.
- Conduct competitor benchmarking and identify opportunities to differentiate the company in the market.
D. Content Creation & Creative Coordination
- Create engaging marketing content for social media, websites, email campaigns, and other digital channels.
- Coordinate with graphic designers, video editors, internal teams, and external agencies for marketing creatives.
- Prepare briefs for promotional videos, reels, banners, presentations, and campaign creatives.
- Use tools such as Canva, CapCut, and AI-powered content tools where appropriate.
- Ensure all published content is accurate, professional, visually consistent, and aligned with company objectives.
E. Lead Generation & Campaign Management
- Plan and execute digital campaigns to generate relevant business enquiries and qualified leads.
- Support lead-generation initiatives through LinkedIn, Google, Meta, email marketing, and other relevant channels.
- Coordinate with the sales and business development teams to understand target audiences and campaign requirements.
- Track incoming leads and campaign results to evaluate marketing effectiveness.
- Assist in promoting company services, exhibitions, events, and business activities.
F. Analytics & Reporting
- Monitor performance using Google Analytics 4, Google Search Console, Meta Business Suite, LinkedIn Analytics, and advertising dashboards.
- Prepare weekly and monthly reports covering reach, impressions, engagement, followers, website traffic, leads, and campaign performance.
- Analyze results and recommend improvements to content, campaigns, and digital marketing strategy.
- Maintain records of marketing activities, campaign budgets, and performance metrics.
3. Day-to-Day Work
- Plan and publish daily or scheduled social media content.
- Coordinate with the design team for creatives, videos, and promotional materials.
- Monitor social media engagement and respond or coordinate responses where required.
- Check campaign performance and make necessary optimizations.
- Research competitors, industry trends, and content ideas.
- Coordinate with internal teams for company updates, promotions, and marketing requirements.
- Prepare performance updates and maintain the content calendar.
4. Required Skills & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
- 2–4 years of hands-on experience in digital marketing, social media management, and brand building.
- Good understanding of SEO, SEM, Google Ads, Meta Ads, and social media algorithms.
- Strong content-writing, communication, and creative-thinking skills.
- Experience in social media planning, campaign execution, and analytics reporting.
- Working knowledge of Canva or similar creative tools.
- Ability to manage multiple campaigns, meet deadlines, and coordinate with cross-functional teams.
- Knowledge of LinkedIn marketing and B2B lead generation will be an advantage.
- Experience with Google Analytics 4, Google Search Console, and marketing automation tools is desirable.
5. Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Growth in brand awareness and social media reach.
- Improvement in engagement rates and relevant audience growth.
- Consistency and quality of social media content.
- Website traffic and organic search performance.
- Number and quality of marketing-generated leads.
- Advertising campaign efficiency and cost per lead.
- Timely execution of campaigns and submission of performance reports.
- Improvement in the company's overall digital presence and brand positioning.
6. Ideal Candidate Profile
The ideal candidate should be proactive, creative, analytical, and capable of independently handling day-to-day digital marketing activities. The candidate must combine creative brand building with measurable marketing results and work effectively with internal teams and external agencies.
Pay: ₹50,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
