Digital Marketing Manager

This is a role for a marketer who wants to own the number, not just the campaign.

• Marketing Strategy & Planning:

  Translate business priorities into focused marketing plans, campaigns and go-to-market initiatives.

• Demand Generation:

  Build and optimise multi-channel campaigns across email, paid media, SEO, ABM, LinkedIn, events and webinars to generate qualified demand.

• Campaign Management:

  Own campaigns end-to-end, from audience definition, messaging and channel planning through execution, optimisation and reporting.

• Marketing Operations:

  Manage campaign workflows, lead processes, nurture programmes, segmentation and marketing automation through HubSpot and supporting platforms.

• Pipeline & Performance:

  Track MQLs, SQLs, opportunities, campaign contribution and pipeline; use performance data to continuously improve marketing effectiveness.

• Sales Alignment:

  Partner closely with Sales on lead follow-up, lead hygiene, campaign feedback, target-account initiatives and pipeline conversion.

• Positioning & Messaging:

  Develop strong campaign propositions and messaging aligned to ICP challenges, market trends and QX solutions.

• Events & Webinars:

  Plan and manage marketing for webinars, roundtables and industry events, including audience generation, follow-up and performance measurement.

• Market Intelligence:

  Monitor competitors, customer needs and industry trends to identify new campaign angles, segments and growth opportunities.

• Team & Stakeholder Management:

  Coordinate internal specialists, agencies and stakeholders to ensure campaigns are delivered on time and to a high standard.

What We're Looking For

• 7+ years of B2B marketing experience, ideally within professional services, accounting, outsourcing, SaaS or a similar sector.
• Strong experience in

  demand generation and integrated campaign management

  .
• Hands-on understanding of

  HubSpot/CRM, marketing automation, paid media, email marketing and analytics

  .
• Strong commercial mindset, with the ability to connect marketing activity to

  MQLs, pipeline and revenue

  .
• Comfortable working with data and using insights to optimise campaigns.
• Strong project and stakeholder management skills.
• Able to move comfortably between

  strategy and hands-on execution

  .
• Clear, confident communicator with strong messaging and business-writing skills.
• Experience managing multiple campaigns, markets and priorities simultaneously.

Success in This Role Looks Like

More qualified demand. Stronger campaign performance. Clear visibility of marketing's contribution to pipeline.