Digital Marketing Manager

Job Summary:

Digital Marketing Manager

Key Responsibilities:

• Website Design & Development

• Develop and maintain company websites using PHP and WordPress.
  
• Ensure the website is responsive, SEO-optimized, and user-friendly.
  

• Search Engine Optimization (SEO)

• Perform on-page and off-page SEO to boost organic search rankings.
  
• Conduct keyword research and optimize content accordingly.
  
• Use tools like Google Analytics and Search Console to track performance.
  

• Social Media Optimization (SMO)

• Manage and grow presence on platforms such as Facebook, Instagram, LinkedIn, etc.
  
• Develop engaging content and campaigns to increase brand visibility and engagement.
  

• Digital Marketing

• Plan and execute comprehensive digital marketing strategies focused on lead generation.
  
• Create and manage email campaigns, blogs, landing pages, and newsletters.
  

• Graphics Designing

• Design high-quality creatives, banners, ad graphics, and promotional materials using tools like Canva, Photoshop, or Illustrator.
  
• Ensure brand consistency across all digital assets.
  

• Ad Campaign Management

• Manage and optimize ad campaigns across:
  
• Google Ads (Search, Display, Remarketing)
  
• Facebook & Instagram Ads
  
• YouTube Video Ads
  
• Monitor performance and generate high-quality leads for residential and commercial properties.
  

Required Skills:

• Website designing & development (PHP & WordPress)
  
• SEO & SMO techniques and tools
  
• Expertise in Google Ads, Facebook/Instagram Ads, YouTube Ads
  
• Strong graphic design skills (Photoshop, Illustrator, Canva, etc.)
  
• Content creation and digital strategy
  
• Analytical mindset with experience in performance tracking tools
  
• Strong communication and team coordination skills