1. Performance Marketing & Lead Generation
- Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop lead generation, website traffic, remarketing, and conversion campaigns aligned with client objectives.
- Manage campaign budgets, audience targeting, creatives, bidding strategies, and performance optimisation.
- Monitor key metrics, including CPL, CPA, CTR, ROAS, conversion rates, and overall campaign ROI.
- Coordinate with creative and sales teams to improve lead quality and conversion rates.
- Prepare regular performance reports with actionable recommendations.
2. Social Media Management & Reels
- Develop and execute social media strategies for multiple clients across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create monthly content calendars, campaign concepts, post ideas, captions, and content briefs.
- Develop engaging Reel concepts, hooks, scripts, and calls to action based on brand objectives.
- Appear in or coordinate the recording of promotional Reels, educational videos, client testimonials, and trend-based content when required.
- Coordinate with designers, video editors, and content creators to ensure timely delivery of creatives.
- Track engagement, reach, views, shares, saves, and follower growth to improve content performance.
3. SEO & Organic Growth
- Plan and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, content gap analysis, and website audits.
- Optimise website content, landing pages, metadata, headings, internal links, and site structure.
- Develop SEO-focused blogs, landing pages, FAQs, and content strategies to improve organic rankings.
- Implement relevant structured data and support Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives.
- Monitor rankings, organic traffic, impressions, clicks, and conversions using tools such as Google Search Console and Google Analytics.
4. Client Servicing & Account Management
- Act as the primary point of contact for assigned clients and maintain professional relationships.
- Understand client requirements, business objectives, target audiences, budgets, and campaign expectations.
- Conduct client meetings, provide progress updates, present campaign performance, and communicate strategic recommendations.
- Coordinate with internal teams to ensure timely execution of deliverables and adherence to agreed timelines.
- Handle client feedback, revisions, escalations, and campaign-related queries efficiently.
- Identify opportunities for upselling additional services, improving client retention, and expanding existing accounts.
5. Strategy, Planning & Campaign Execution
- Develop integrated digital marketing strategies aligned with client goals and budgets.
- Plan campaign launches, promotional offers, seasonal campaigns, and brand awareness initiatives.
- Coordinate website, landing page, creative, content, SEO, and advertising activities.
- Ensure consistent brand messaging and quality across all digital channels.
- Research industry trends, competitor strategies, audience behaviour, and new marketing opportunities.
6. Analytics, Reporting & Optimisation
- Track campaign performance using Google Analytics 4, Google Ads reporting, Meta Ads Manager, and Search Console.
- Prepare weekly and monthly reports covering campaign results, SEO progress, social media growth, and lead generation.
- Analyse data to identify performance gaps and recommend corrective actions.
- Conduct A/B testing of ad creatives, landing pages, audiences, and campaign messaging.
- Ensure marketing activities are measured against defined KPIs and business outcomes.
7. Team Coordination & Project Management
- Assign tasks, coordinate priorities, and monitor deliverables across designers, video editors, SEO executives, content writers, and performance marketers.
- Ensure campaigns and content calendars are delivered on schedule.
- Review creative quality, copy accuracy, campaign setup, and reporting before client presentation.
- Maintain task trackers, campaign documentation, and internal reporting systems.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
