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Manpowergroup Services India
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Digital Marketing Manager

Digital Marketing Manager

Manpowergroup Services India

4 - 8 years

3 - 4 Lacs

coimbatore tamil nadu india

Posted:1 month ago| Platform: Foundit logo

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Skills Required

seo optimization content strategy ppc campaigns social media email marketing analytics tools

Work Mode

On-site

Job Type

Full Time

Job Description

Key Requirements

4 to 6 years of experience in digital marketing, content, or brand roles
Youve worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
Strong sense of design and storytelling for Gen Z audiences
Familiar with Instagram tools, Canva, Google Sheets, and trend tracking
Curious, collaborative, organized, and genuinely excited about building a brand.

Principal Accountabilities:

Social Media & Content Planning

Assist in creating monthly content calendars for Instagram and YouTube Shorts
Schedule and post content, ensuring a consistent and distinct brand voice
Monitor engagement and performance, and recommend tweaks when needed

Content Creation & Coordination

Work with design and copy teams to put together visually engaging and on-trend content
Help plan themes around festivals, product launches, or Gen Z moments
Make sure everything looks and sounds like Glow

Influencer & Shoot Support

Help shortlist and manage micro-influencers and content creators
Coordinate shoot planning, approvals, and timelines
Support with behind-the-scenes coordination for campaign films and photoshoots

Brand & Market Awareness

Keep an eye on what similar jewellery or lifestyle brands are doing
Share insights, trends, and ideas that can make Glow stand out
Spot Gen Z content cues we should act on

Agency & Team Coordination

Liaise with creative agencies for campaign assets
Share clear briefs and timelines, and follow up to make sure everythings on track
Work alongside product, retail, and in-store teams to keep things aligned

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