Digital Marketing Manager

Company:

Lemonpeak is a digital marketing and technology company focused on performance-driven customer acquisition, lead generation, and technology solutions for international markets. We are looking for a data-driven marketing professional with strong experience in US B2C marketing, paid advertising, campaign optimization, and team management.

The Marketing Manager / Performance Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns targeting the US B2C market. The ideal candidate should have hands-on experience with Google Ads and Microsoft Advertising (Bing Ads), strong analytical skills, and the ability to lead a team toward achieving campaign performance targets.

This role requires a combination of strategic thinking, hands-on campaign management, data analysis, and people management.

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Microsoft Advertising (Bing Ads).

• Manage campaign budgets, bidding strategies, audience targeting, keywords, search terms, and ad performance.

• Drive measurable results across lead generation, inbound calls, customer acquisition, and other campaign objectives.

• Monitor key performance indicators, including cost per lead, cost per call, conversion rate, campaign spend, lead quality, and return on ad spend.

• Identify opportunities to scale successful campaigns while maintaining target acquisition costs.

• Ensure campaigns comply with advertising policies, brand guidelines, and platform requirements.

• Analyze campaign data to identify trends, performance gaps, and opportunities for improvement.

• Build and maintain daily, weekly, and monthly performance reports and dashboards.

• Use Microsoft Excel extensively for data analysis, reporting, pivot tables, lookup functions, data reconciliation, and performance tracking.

• Work with analytical tools, dashboards, and spreadsheets to support data-driven decision-making.

• Present actionable insights and recommendations to management based on campaign performance.

• Track budget utilization, forecast campaign performance, and investigate fluctuations in key metrics.

• Lead, mentor, and manage a team of marketing executives and campaign specialists.

• Set daily, weekly, and monthly targets and monitor individual and team performance.

• Conduct regular performance reviews, provide coaching, and improve team productivity.

• Allocate tasks, manage workloads, and ensure timely execution of marketing activities.

• Establish reporting processes, performance standards, and accountability within the team.

• Coordinate with sales and operations teams to improve lead quality, conversion rates, and overall campaign outcomes.

• Conduct keyword research, search-term analysis, competitor analysis, and campaign audits.

• Identify underperforming campaigns and implement corrective actions.

• Develop and test ad copy, landing pages, bidding strategies, and campaign structures.

• Monitor conversion tracking and work with relevant teams to resolve tracking discrepancies.

• Continuously improve campaign efficiency through structured experimentation and performance analysis.

• 3–6 years of experience in digital marketing or performance marketing, preferably in a B2C environment.

• Google Ads and Microsoft Advertising (Bing Ads)

• US market

• Prior experience managing, mentoring, or supervising a marketing team.

• Strong proficiency in Microsoft Excel, including pivot tables, lookup functions, conditional formulas, data cleaning, and reporting.

• Experience with data visualization or analytics tools such as Google Analytics 4, Looker Studio, Power BI, or equivalent.

• Strong analytical, numerical, and problem-solving skills.

• Ability to interpret campaign data and translate insights into actionable strategies.

• Strong communication, leadership, and decision-making skills.

• Ability to work independently in a target-driven environment and manage multiple campaigns simultaneously.

• Willingness to work night shifts from the Chennai office and work on a rotational weekly-off schedule.

• Experience in US B2C lead generation, inbound call campaigns, or call-driven acquisition.

• Experience managing high-budget paid advertising campaigns.

• Familiarity with call tracking, CRM platforms, conversion tracking, and attribution tools.

• Experience with Meta Ads or other paid acquisition channels.

• Understanding of landing-page optimization, conversion funnels, and lead-quality analysis.

Performance will be evaluated based on:

• Campaign spend and budget utilization.

• Cost per lead / cost per call and customer acquisition cost.

• Lead quality and conversion performance.

• Campaign efficiency and return on advertising spend, where applicable.

• Team productivity and achievement of assigned targets.

• Accuracy and timeliness of reports.

• Campaign scaling, optimization improvements, and compliance.

• Consistency in execution and team development.

• The position is based at the Lemonpeak office in Chennai.

• This is a US night-shift role; candidates must be comfortable working during US business hours.

• Work from home and hybrid arrangements are not available.

• Weekly offs will be rotational or determined by business requirements; fixed Saturday/Sunday offs cannot be guaranteed.

• Candidates should be comfortable working in a fast-paced, performance-oriented environment.

We are looking for a hands-on marketing leader who understands advertising platforms, can analyze numbers in depth, and knows how to get results through a team. Candidates who combine strong campaign execution with analytical thinking, ownership, and people-management skills will be a strong fit.

To apply: